Field Marketing Coordinator (NY)
Company: Planet Fitness Franchises
Location: Albany
Posted on: May 16, 2022
Job Description:
Job DescriptionFIELD MARKETING COORDINATOR (New York)ECP-PF
Holdings Group Inc., one of the largest Planet Fitness franchisees
operating Planet Fitness gyms in Connecticut, New York, Tennessee,
Georgia, New Mexico, Arizona & Canada is currently looking for a
Field Marketing Coordinator to help further expand their Marketing
Team and their Field Marketing Strategy. This position reports into
the Chief Marketing Officer. This individual will be responsible
for developing and executing local marketing initiatives to
increase lead generation, drive traffic, influence sales, increase
customer acquisition and grow customer share in assigned markets.
Position Responsibilities:
- Responsible for taking the ECP-PF marketing platform and
finding ways to bring it to life at a hyper local level.
- Develop a deep understanding of the Planet Fitness customer and
the best ways to reach them through non-traditional, field
marketing exercises, including events, networking venues,
communities both on and off line, content distribution vehicles and
more.
- Devise and execute field-marketing campaigns, with the goal of
increasing brand awareness, leads and sales.
- Plan, coordinate, and attend/execute relevant in-club and local
events including grand openings, local sponsorships, etc. Develop &
coordinate communication strategy to support events working with
local PR teams, etc.
- Responsible for managing/maintaining specific regional field
marketing budgets with Field Marketing Director, as well as, the
tracking & reporting of sales/ROI driven from specific Field
Marketing activity.
- Improve community and external organizational partnerships
through positive relationships by building programs to drive
membership opportunities and brand loyalty.
- Develop understanding of local area signage parameters and
creating and implementing strategic signage plan for each club
location.
- Gather and report competitor intelligence to Operations and
Marketing teams.
- Work closely with the Marketing and the Operations teams to
reach key target markets and organizations via events, campaigns
and other programs.
- Work with Marketing and the Operations teams to further develop
local training materials and conduct and/or individual training
with local teams, Managers, Regional Managers, etc.
- Keep abreast of industry trends, competition, and new
opportunities.
- Maintain responsible communication amongst Operations and the
Marketing team through weekly and monthly reports.Minimum
Qualifications:
- Bachelor's degree in Marketing, Sales or Business
- 2+ years in marketing with experience in event coordination and
demand generation activities such as guerrilla marketing, email, as
well as social media and community engagement.Skills, Abilities and
Other Requirements:
- High degree of organization and the ability to work across the
organization at multiple levels
- Outgoing, self-starter with a passion for marketing and a
positive can-do attitude
- Skilled in Microsoft Office Suite (Excel, Word, Powerpoint,
etc.)
- CRM/email platform experience a plus.
- Strong verbal and written communication skills
- Budget managementPlease note this job description is not
designed to cover or contain a comprehensive listing of activities,
duties or responsibilities that are required of the employee for
this job. Duties, responsibilities, and activities may change at
any time with or without notice.Planet Fitness is an Equal
Opportunity Employer
Job Posted by ApplicantPro
Keywords: Planet Fitness Franchises, Albany , Field Marketing Coordinator (NY), Advertising , Albany, New York
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