Digital Marketing Strategist II

Company: CDPHP
Location: Albany
Posted on: June 25, 2022

Job Description:

CDPHP and its family of companies are mission-driven organizations that support the health and well-being of our customers and the communities we are proud to serve. CDPHP was founded in Albany in 1984 as a physician-guided not-for-profit, and currently offers health plans in 29 counties in New York state. The company values integrity, diversity, and innovation, and its corporate culture supports those values wholeheartedly. At CDPHP, the employees have a voice and are encouraged to make an impact at both the company and community levels through engagement and volunteer opportunities. CDPHP invests in employees who share these values and invites you to be a part of that experience.

In this role, the Digital Marketing Strategist II coordinates, executes and tracks digital marketing initiatives. Using advanced knowledge of personalized email development, SMS and online marketing skills, the Digital Marketing Strategist II plays an important role developing strategies to reach, adopt and engage our consumers. The Digital Marketing Strategist II supports and advocates for the optimal end user experience and engagement. Understanding and tracking the execution of engagement, UX/UI, personas, wireframes, and user-centered design is required. Manages projects with both internal resources and external vendors. The Digital Marketing Strategist II monitors current activity trends and generates monthly campaign reports. The Digital Marketing Strategist II identifies new trends in online, email or mobile marketing and provides recommendations. The Digital Marketing Strategist II is an enthusiastic team player, a critical thinker, and has strong problem-solving skills.

QUALIFICATIONS:

• Bachelor's degree required.
• Minimum of three (3) years in digital marketing and communication experience required.
• Advanced knowledge of email HTML development required; Marketing Cloud experience preferred.
• Knowledge of SMS campaign creation and automation required; Mobile Connect preferred.
• Experience in digital advertising and social media required.
• Advanced knowledge of Microsoft Word, PowerPoint and Excel required.
• Working knowledge of Google Analytics, Word Press, content management systems preferred.
• Salesforce knowledge preferred.
• Demonstrated leadership skills to lead programs or projects as they relate to the business operations of the department or Plan.
• Demonstrated ability in time management skills including ability to manage multiple tasks and projects simultaneously.
• Demonstrated ability to work with confidential information and handle sensitive matters, in a changing and fast-paced environment.
  As an Equal Opportunity / Affirmative Action Employer, CDPHP does not discriminate in employment practices on the basis of race, color, religion, sex (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender identity or expression, transgender status, age, national origin, marital status, citizenship, disability, criminal record, genetic information, predisposition or carrier status, status with respect to receiving public assistance, domestic violence victim status, protected veterans status, or any other characteristics protected under applicable law. To that end, all qualified applicants will receive consideration for employment without regard to any such protected status.
  
  CDPHP and its family of companies include subsidiaries Acuitas Health LLC, Strategic Solutions Management Consultants (SSMC), Practice Support Services (PSS), and ConnectRX Services, LLC.

Keywords: CDPHP, Albany , Digital Marketing Strategist II, Advertising , Albany, New York