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Cross Consulting Marketing & Communications, Lead Specialist

Company: Deloitte
Location: Albany
Posted on: September 23, 2022

Job Description:

Cross Consulting Marketing & Communications, Lead Specialist, Marketing & Media Strategy - Deloitte ConsultingDo you have a strategic and executional mindset that can develop and deploy world-class marketing campaigns and deliver high-value results? Are you a team player and creative thinker with passion for market, channel and content development that connects captures audience attention and inspires brand engagement? Do you thrive in a fast-paced environment, working with colleagues in a virtual setting to meet our business and client needs?We are looking for an entrepreneurial and passionate strategic marketing and communications Lead Specialist to join our Cross Consulting marketing team to lead campaign development and execution that supports some of Deloitte Consulting's most strategic growth initiatives.What you'll do:Market & Media Strategy and PlanningSupport the Cross Consulting Portfolio Strategist to develop, maintain, and execute against priorities of all marketing activities for specific areas of responsibilitySupport development of integrated paid media strategy for Consulting Marketing, and coordinate SEM, social and sponsored media investmentsBring innovative thinking and marketing practices to all Consulting marketing activitiesSupport the development of strategic messaging and positioning to differentiate Deloitte and advance awareness of capabilities, offerings, solutions and successes across the broader organization and in the marketplaceExecute against strategies for integrated marketing campaigns that differentiate Deloitte. This includes collaborating with internal resources to produce marketing content, and producing material suites over various channels (digital, print, social, video, etc.) to aid with local activation in targeted geographiesManage and maintain programs that deliver on annual and quarterly marketing plans to meet business goals and work closely with cross-functional teams to execute agile plans and support tracking of alliance marketing investmentsDevelop strategic briefs (business case) for potential marketing campaigns; drive approval process for campaigns with key leadershipEngage other Campaign Architects to coordinate campaign activities and pull in other capabilities, as appropriateEngage Green Dot Agency (internal agency) in execution of campaigns; oversee, in conjunction with Agency, delivery of campaignsServe as a liaison between key stakeholders, Brand and Green Marketing and Communications, and the major portfolios and business entities of ConsultingManage overall marketing calendar, including major campaigns, product/offering launches, major events, and core marketing maintenance activitiesHelp drive and promote premier thought leadership to build our Brand's eminence and reputationBring strategic insight to help support rapid response to emerging and breaking market trends to deploy agile campaigns to reach target audiences and influencers.Budgeting and MeasurementSupport Portfolio Strategist in planning and managing marketing budgets for campaignsCoordinate and centrally manage diffused budgets, funding sources, campaign plans and tagging across Brand and Consulting Marketing portfoliosDevelop and measure metrics and KPIs to assess campaign successReport periodic results and optimize campaigns against data-driven insightsBusiness AdvisorServe as marketing advisor to key stakeholders within areas of responsibility - assist with articulation of value propositions, develop marketing objectives in support of key priorities and serve as connection point across Deloitte and the firmWork with and advise business strategy and sales excellence teams to define audience goals, targeting strategies and deploy engaging tacticsThe team:Deloitte's Consulting Marketing team provides value to the US Firms by differentiating the Deloitte brand, driving Deloitte's business priorities forward, innovating new marketing and communications solutions, and delivering distinct client experiences. We develop cutting-edge marketing and communications plans, creative assets, and unique experiences that engage our internal and external audiences; deliver on the strategy of our businesses; and capture the hearts, minds, and loyalty of our clients.Qualifications include:Communications professional with a minimum of 5-7 years relevant experienceBachelor's degree, preferably in Communications, English, Marketing, Public Relations, Journalism, and / or Business, is requiredProven success in developing and executing internal communications strategies / plans for a large business, preferably in professional servicesStrong familiarity with paid media processes, execution and deployment: media buys, campaign set up, attribution and measurement, budget management and coordination, and lead-genSolid organizational and project management skills with the ability to prioritize and manage expectations across multiple, complex projects / prioritiesStrong executive presence and comfort working with and advising senior managementAnalytical mindset, with ability to interpret data into meaningful insights and strategiesDetail-oriented with fantastic follow-through skillsExcellent verbal and written communication skills-including effective storytelling and presentation skillsAbility to work in a matrixed organization with a cross-functional, virtual team; experience in large corporate settings and / or professional services a plusFlexibility and ability to thrive in a fast-paced environment, while possessing a high level of comfort with ambiguityProficient in MS Office suite-including Teams, Word, Excel, PowerPoint, and One Drive; knowledge of the latest internal communications measurement platforms a plusLimited immigration sponsorsip may be availableAbility to travel 10%, on average, based on the work you do and the clients and industries/sectors you serveEA_ExpHireEA_CMG_ExpHireExperiencedMERoles

Keywords: Deloitte, Albany , Cross Consulting Marketing & Communications, Lead Specialist, Advertising , Albany, New York

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