AlbanyNYRecruiter Since 2001
the smart solution for Albany jobs

Regional Vice President, Marketing

Company: Centene Corporation
Location: Albany
Posted on: September 24, 2022

Job Description:

Centene is transforming the health of our communities one person at a time. As an Executive on our team, you could be the one who changes everything for our 26 million members.Position Purpose:The Regional Vice President, Marketing is a strategic leadership role within the broader Centene Corporate Marketing and Communications team, and is responsible to lead product and region marketing to drive market-leading member acquisition growth and retention through national operating scale and brilliant, consumer-insight driven marketing activations across the +$140B Centene business, with a portfolio of over 40 brands, including WellCare Medicare Advantage and Ambetter Marketplace national brands.Build 5-year, growth oriented, integrated multichannel marketing strategies to deliver a consistent customer experience across multiple touchpoints and channels. Build and execute associated annual marketing plans as one team, end to end, inclusive of critical connection to lines-of-business (LoBs, e.g., Ambetter and Wellcare) and state-based, local Health Plan (HP) teams to deliver growth & financial commitments. Drive investment against priority LoBs and Brands, which reflects effective portfolio planning, resource allocation, bold investment decisions, and intense cost management.Lead the Marketing Leadership Team to unlock talent potential by creating a culture of learning, performance, inclusion, health and giving back to the community. Role model and advance inclusive leadership behaviors. Set an inspirational culture w/in which all talent can thrive.Equip all people managers with training and coaching to recruit and decisively manage talent, holding talent accountable to clear goals and performance standards, and accelerating development of diverse talent through sponsored programs and active mentorshipCreate a digital-first marketing team & culture that is consumer & customer obsessed; data focused, continuously shortening cycle time from data to insights to actions; and, forward looking, with a bias for action to early adopt new capabilities and technologiesEmpower teams to act with speed, agility, and accountability, ruthlessly cutting low value-added discussion, meetings, and work to enable strong focus on consumer & marketplace trends and critical action against key prioritiesCreate a new regional marketing team to gain insight and market intelligence from state-based local HPs to inform marketing strategy & execution, engage with HPs for flawless execution of national programs, identify opportunities to drive scale & efficiency of marketing programs across HPs, and continuously upskill marketing and digital acumen of marketing talent across the enterprisePartner with Staff VP, Marketing Operations to advance critical capabilities in precision marketing and data analytics to improve ROI and program effectiveness and enable ROI driven investment decisions and scenario planning. Set and optimize BME investment to ensure effective and efficient allocation, across all investment priorities.Actively influence LoB partners to develop robust new product and claims pipeline and ensure consumer insights and needs are incorporated in long-lead new products and business opportunities.Advance the interests of the organization through strategic partnering internally across Centene organizations, as well as externally, through industry associations, key customers and channels and key agency and vendor relationships in support of Centene growth efforts.Collaborate effectively with all business partners, with strong fluency and engagement across Product, Sales, Health Plans, Operations, Finance, HR, Compliance, etc. to enable business results, integrated delivery of business commitments and a high-performance culture for the team.Lead product and region marketing to drive market-leading member acquisition growth and retention through national operating scale and consumer-insight driven marketing activations across Centene.Education/Experience:Bachelors degree in Business Administration, Marketing, or related degree. Masters degree preferred. 12+ years of experience in marketing, preferably within a healthcare organization. 3+ years of management experience.

  • Minimum of 12 year's relevant, progressive marketing experience in a fast-growing, high paced Healthcare Enterprise, with direct responsibility for corporate marketing strategy and execution is required, with at least 1 full cycle of success at VP+ level, and multiple director experiences to gain broad and deep knowledge of marketing at the leader level.
  • Proven track record in organization and talent management including experience in successfully leading change and demonstrated strength in talent leadership.
  • Ability to build, communicate and lead organizational goals and priorities at senior levels
  • Demonstrated ability to understand and partner with commercial and enabling functions, as critical levers for success including sales, operations, finance and compliance.
  • Demonstrated success in partnering with, and influencing, key internal and external stakeholders within a complex business environment.Technical Competency requirements:
    • Proven ability to grow a business and lead a business turnaround.
    • Strong business and financial acumen; proven track record in managing P&Ls, financials and budgets
    • Demonstrated track record and marketing leadership, including advertising, media planning, and business plan development, is required.
    • Ability to navigate ambiguity & complexity to drive outcomes by being comfortable with risk
    • Servant leadership by demonstrating the ability to relinquish responsibility and allowing authority to come from all angles
    • Track record in identifying winning consumer insights, growth opportunities & priorities and influencing alignment to execute against strategic growth plan is required.
    • The ability to think analytically and strategically to understand complex or ambiguous problems or issues is required.
    • Proven ability to manage a complex portfolio and manage priorities and trade-offs
    • Experience in cultivating strategic internal and external partnerships to support the business.
    • Experience and proven track record successfully leading strategic agency partnerships, agency selection process, and scopes of work/fees.Our Comprehensive Benefits Package: Flexible work solutions including remote options, hybrid work schedules and dress flexibility, Competitive pay, Paid time off including holidays, Health insurance coverage for you and your dependents, 401(k) and stock purchase plans, Tuition reimbursement and best-in-class training and development.Centene is an equal opportunity employer that is committed to diversity, and values the ways in which we are different. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, veteran status, or other characteristic protected by applicable law.TITLE: Regional Vice President, MarketingLOCATION: Various, New YorkREQNUMBER: 1331066

Keywords: Centene Corporation, Albany , Regional Vice President, Marketing, Advertising , Albany, New York

Click here to apply!

Didn't find what you're looking for? Search again!

I'm looking for
in category
within


Log In or Create An Account

Get the latest New York jobs by following @recnetNY on Twitter!

Albany RSS job feeds