Field Marketing Specialist
Posted on: November 26, 2022
A cannabis operator in Western Massachusetts is seeking a Field
Marketing Specialist to join their Marketing Department. Someone to
be responsible for assisting the Marketing Manager in the annual
planning, development, managing and evaluation of field marketing
plans within an assigned territory. The Field Marketing Specialist
will be tasked with proactively planning and executing retail
marketing initiatives that align with big picture marketing
strategies and support sales goals/objectives.
--- Develop, plan and execute field marketing plans that
effectively support the company and its brand.
--- Understand and leverage consumer insights and segmentation
research to direct and influence regional programming.
--- Ensure local marketing programs that are activated are vetted,
legal approval obtained, and compliant.
--- Responsibilities include the allocation of resources, budget
review and reconciliation, approval and submission of all expenses,
and adherence to all company and governmental regulatory
--- Manage the Marketing budget for designated territory.
--- The aptitude to understand and translate brand strategy as well
as targeting and positioning for the development of actionable
marketing/sales-related retail initiatives.
--- Prospect and identify local marketing opportunities for brand
fit that support the marketing and sales objectives/strategies.
--- Submit regular programming execution evaluations and updates as
requested by the Marketing Manager.
--- 2+ years of marketing experience in a related role in the
cannabis and/or traditional CPG space.
--- A deep understanding of the job function and comfortability
working at the intersection of marketing and sales.
--- Ability to follow through on marketing projects from inception
--- Ability to analyze consumer insights, sales, and volume data to
identify market opportunities to endorse brand development.
--- Fundamental knowledge of marketing principles, practices,
tactics, and tools.
--- Strong interpersonal and communication skills are required.
--- Must be able to make decisions independently and recommend
viable solutions to issues.
--- Proficiency with Microsoft Office applications and additional
software programs for marketing/creative design.
--- Must have a team-first, collaborative mindset.
--- Ability to work well in a fast-paced, ever-changing
--- Exceptional time management skills with the ability to
--- Must have excellent customer service skills with the ability to
work with both internal and external customers.
--- Detail and results orientated.
--- The highest degree of ethics and professional conduct at all
--- Bachelor's degree required.
- Field Marketing: 2 years (Preferred)
- Promotional Marketing: 2 years (Preferred)
- Retail Marketing: 1 year (Preferred)
- Management: 1 year (Preferred)
About FlowerHireFlowerHire is on a mission to build a conscious
cannabis community, one hire at a time. As the leading Cannabis
Talent Agency and Platform in North America, FlowerHire has filled
hundreds of positions in over a dozen US states since our inception
in 2017, prior to California fully legalizing. FlowerHire works
with marquee brands and multi state operators in all parts of the
cannabis vertical. FlowerHire believes that the cannabis movement
will continue to positively impact the human condition more than
any other emerging industry in modern history. Our core values
include Community, Authenticity, Transparency, and Execution.
FlowerHire provides retained Executive Search and Contingent
Staffing services for strategic hiring support. For candidates,
FlowerHire offers white glove career support for those entering the
exciting, but often misunderstood, Cannabis
- Dental insurance
- Employee discount
- Flexible schedule
- Health insurance
- Paid time off
- Referral program
- Vision insurance
Equal opportunity employerFlowerHire is an Equal Employment
Opportunity Employer. All qualified applicants will receive
consideration for employment without regard to race, color,
religion, sex, national origin, sexual orientation, gender
identity, disability and protected veterans status or any other
characteristic protected by law.
Keywords: FlowerHire, Albany , Field Marketing Specialist, Advertising , Berlin, New York
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