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Email Marketing Manager

Company: IEEE GlobalSpec
Location: Albany
Posted on: September 13, 2019

Job Description:

The Email Marketing Manager is responsible for maximizing the effectiveness of the email outreach programs at IEEE GlobalSpec, a digital media company with an emailable list of 4 million engineering and technical professionals. You'll have a deep understanding of email delivery platforms, technology trends, segmentation, triggered sends, campaign management, and list management techniques. You will work cross-functionally with team members from our Product Management, Audience, Software, and Production departments. You will report to the Senior Director of Audience Development. The Email Marketing Manager will be responsible for: Driving the effectiveness of our current and future email campaigns by maximizing performance metrics such as open rate, click-thru rate, return frequency, and conversion goals.Building and managing user journey-based triggered email campaigns to maximize the value of our audience.Creating targeted email campaigns to reach unique customer segments.Performing list management techniques to ensure maximum deliverability.Working with designers and developers to create new email campaigns and landing pages.Assuming the role of subject matter expert on our email database. Qualifications:3+ years' experience in email marketing.Experience deploying email campaigns with enterprise email service provider (ESP) platforms (We currently use SalesForce Marketing Cloud and SendGrid).Experience working with databases and list segmentation.Experience conducting email A/B testing and cohort analysis.Strong understanding of digital trends and best practices.Strong analytical and quantitative skills.Proficiency in web analytics systems like Adobe Analytics and Google Analytics.Proficiency with Excel, PowerPoint and Word.Experience managing marketing calendars.Ability to work cross-functionally.Proactive and able to define and execute projects independently.HTML knowledge is a plus. About IEEE GlobalSpecGlobalSpec is a leading digital media organization that provides strategic media solutions to inspire and inform its global audience of engineers and technology professionals across a wide range of technical disciplines.--audience relies on the IEEE GlobalSpec family of brands at all stages of the research, design, and purchasing process. For industrial marketers, we combine the power of our authoritative brands with a broad portfolio of digital and content capabilities. We develop best-in-class digital advertising solutions that meet objectives, build brand value, and connect clients to their ideal target audiences. A community built by engineers for engineers, we delight in creating media solutions for today's engineering organizations while passionately pursuing the answers to the question of "what's next." Come join us on our journey.--Disclaimers For information on work demands and conditions required for this position, please consult the reference document, "Physical, Mental, and Work Environment Standards for IEEE GlobalSpec Positions." This job description outlines the general nature and key features performed by various positions that share the same job classification. It is not designed to contain or be interpreted as a comprehensive inventory of all duties and qualifications required of all employees assigned to the job. Nothing in this job description restricts management's right to assign or re-assign duties to this job at any time due to reasonable accommodations or other business reasons. --IEEE GlobalSpec, Inc. is an Equal Opportunity Employer.

Keywords: IEEE GlobalSpec, Albany , Email Marketing Manager, Advertising , Albany, New York

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