AlbanyNYRecruiter Since 2001
the smart solution for Albany jobs

Social Media Manager

Company: Inside Higher Ed
Location: Oneonta
Posted on: February 23, 2021

Job Description:

Social Media ManagerDate: February 3, 2021Title: Social Media ManagerDescription: The Social Media Manager oversees the operational planning, establishment, execution and evaluation of ongoing and sustainable social media communications. The manager produces relevant content for various social media sites for targeted audiences and provides leadership to staff and students who contribute content. The Social Media Manager ensures that all online venues are updated and maintained consistently to maintain the College's positive online presence. The manager educates and trains the Hartwick community on proper use of social media and online communications and serves as the subject matter expert on social media.The Social Media Manager is responsible for the day-to-day operation of Hartwick's various social media profiles. In addition to monitoring and responding to posts, comments, messages, etc., this individual will be tasked with the creation of engaging multimedia content that will represent the College's brand and promote participation and involvement. This position will require an in-depth awareness of activities on campus to both promote and cover various events.Responsibilities

  • With oversight from the Director of Digital Communications, builds and manages Hartwick's social media profiles and presence, including Facebook, Instagram, Twitter, LinkedIn, and other social media platforms.
    • Manages and creates daily content and updates content calendars for all social channels while maintaining brand consistency.
    • Monitors, listens and engages in social media discussions about Hartwick, and moderates as needed.
    • Connects with colleagues across campus to discover social media content and create subsequent still and moving images.
    • Is available for evening and weekend work to capture campus life and beyond. o Completes other duties, as assigned.
    • With assistance and direction from the Director of Digital Communications, manages paid social and digital advertising campaigns.
    • Develop Messaging and Content that:
      • Increases engagement and builds conversations around the College and our content with multiple audiences of prospective and current students, alumni, faculty and staff, parents and families, the media, government officials and others interested parties.
      • Broadens Hartwick awareness by connecting audiences to content that speaks to their needs, in channels where they are present and engaged
      • Motivates prospective students by highlighting Hartwick's vibrant campus life, and using social media to support them through the process.
      • Galvanizes internal audiences by celebrating them on Hartwick social media channels and creates alumni ambassadors by using social media as a way to keep them connected.
      • Implements social media strategy with appropriate metrics that is part of the annual digital marketing plan for Hartwick College.
        • Conveys ROI by showing engagement and referrals to the website.
        • Evaluates social media analytics and generates reports to drive continuous improvement, track growth and engagement
        • With oversight from the Digital Communications Director,-Supervisory
          • Hires, supervises, mentors, and edits work of student interns and/or student volunteers who will help produce content.
          • Creates and manages the cross-campus social media user group.
          • Develops and shares Social Media expertise
            • Follows trends in social media to stay current on changes and new approaches. Evaluates new platforms and determines viability for use.
            • Serves as a social media advisor for campus.
            • Collaborate and Support Hartwick Departments, Key Stakeholders and Initiatives with direction from Director of Digital Communications.
              • Supports College-wide Crisis Communications via social media platforms. o Collaborates with Enrollment Management and Marketing colleagues to produce recruitment centric communications and posts.
              • Collaborates with College Advancement and Marketing colleagues to produce donor and alumni centric communications and posts.
              • Collaborates with colleagues to support FlightPath and related web platforms.
              • Participate in major campus events, including Welcome Weekend, True Blue Weekend, and Commencement Weekend.
              • Comply with all applicable College, Federal, State, local and associational regulations.
              • As a representative of the College, expected to comport themselves in a professional manner at all times, both on and off campus. Qualifications: The minimum requirement for this position is experience coordinating social media for commercial, industrial and/or higher education entities. A bachelor's degree in a related field from an accredited college or university is preferred, as is experience working in digital and social media for higher education and private industry. Experience working in complex organizations.
                • Expert knowledge of established social media platforms (Facebook, Twitter, YouTube, Instagram, Snapchat, LinkedIn, etc.) and emerging social media channels. An ability to engage a variety of audiences. A strong understanding of Facebook's business and ad manager platforms.
                • A strong understanding of the difference between organic and paid social activity, and how to leverage them.
                • Experience in capturing and making analytics actionable.
                • Experience in social media paid advertising and beyond.
                • Self-starter and creative, innovative thinker who can contribute out-of-the-box ideas and strategies.
                • Excellent writing and editing skills with an ability to adapt voice and tone to varying audiences. Must show flexibility in writing styles, including professional voice and creative approach to social media content.
                • Proven professional experience managing multiple social media sites and communities for higher education, business, political or other clients with measurable success.
                • Exceptional communication skills, verbal, written and visual.
                • Strong skills in Adobe Photoshop.
                • Basic web design experience with HTML and CSS.
                • Experience working with WordPress.
                • Strong photography skills with the ability to use DSLR cameras.
                • Strong skills with shooting digital video and editing using Adobe Premiere.
                • WordPress and email campaign platforms All applicants are asked to submit the following materials with their online applications:
                  • A cover letter;
                  • A resume;
                  • A Diversity Statement that addresses how your past and/or potential contributions to diversity will support Hartwick College's Diversity Statement (); and
                  • The names and contact information for three references, with annotation regarding how the reference is related to you and your work (at least one of your references must be from a current and/or previous supervisor). Applications may also be mailed to the Office of Human Resources, Hartwick College, P.O. Box 4020, Oneonta, NY 13820. Review of applications will continue until the position is filled.

Keywords: Inside Higher Ed, Albany , Social Media Manager, Executive , Oneonta, New York

Click here to apply!

Didn't find what you're looking for? Search again!

I'm looking for
in category
within


Other Executive Jobs


Director of IT/VCIO
Description: We are seeking a Director of IT/VCIO to provide planning, budgeting, and strategic direction to our clients in relation to information technology and systems.We are looking for a strategic thinker with (more...)
Company: Optello
Location: Hartford
Posted on: 03/2/2021

STARS Strategy Innovation Director Sr.
Description: Welcome to the Anthem Careers site We have been hard at work to improve our job search and application systems to better serve you. It is now easier to find and apply for relevant jobs as well stay connected (more...)
Company: Anthem, Inc.
Location: Hartford
Posted on: 03/2/2021

Treatment Center Director
Description: Full-Time Treatment Center Director - Hartford, CTHCRC Health Care Resource Center is looking for an accountable, process oriented and efficient leader of operations for our Opiate Treatment Program. (more...)
Company: BayMark Health Services
Location: Hartford
Posted on: 03/2/2021


Automotive Store Manager
Description: Company DescriptionMonro, Inc.Monro, Inc. is one of the nation's largest auto service companies and major tire retailer. We own and operate more than 1,200 stores in 32 states and our stock trades on (more...)
Company: Monro, Inc.
Location: Hartford
Posted on: 03/2/2021

Director of Laboratory Operations, St. Vincent's Medical Center
Description: Director of Laboratory Operations, St. Vincent's Medical Center Description Job Schedule: Full Time br Standard Hours: 40 br Job Shift: Shift 1 br Shift Details: br br Work where every moment (more...)
Company: Hartford HealthCare Medical Group
Location: Bridgeport
Posted on: 03/2/2021

Project Manager, Embarc Benefit Protection - eviCore (Work a
Description: Project Manager, Embarc Benefit Protection - eviCore Work at Home Location Virtual, US Category Marketing Communications Posted Date: 02/26/2021 Job Id 21001044 Are you interested in helping patients (more...)
Company: Cigna
Location: Hartford
Posted on: 03/2/2021

Director, Business Intelligence for Field Organization
Description: Director, Business Intelligence for Field Organization Job ID: R-5379 br Job Category: Bus Intelligence Management Information br Location: Hartford, CT br Additional Locations: Nationwide br (more...)
Company: The Travelers Companies, Inc.
Location: Hartford
Posted on: 03/2/2021

Sr. Claim Director
Description: Chubb is the world's largest publicly traded property and casualty insurer. With operations in 54 countries, Chubb provides commercial and personal property and casualty insurance, personal accident and (more...)
Company: Chubb
Location: Hartford
Posted on: 03/2/2021

Sr Director Strategy & Business Insights - Beacon Health
Description: Welcome to the Anthem Careers site We have been hard at work to improve our job search and application systems to better serve you. It is now easier to find and apply for relevant jobs as well as stay (more...)
Company: Anthem, Inc.
Location: Hartford
Posted on: 03/2/2021

Retail Store Manager- AT&T
Description: The Retail Store Manager RSM is responsible for the overall sales and operational standards of the location that they are assigned to oversee by Prime Communications Prime or Company . Successful (more...)
Company: Prime Communications
Location: Hartford
Posted on: 03/2/2021

Log In or Create An Account

Get the latest New York jobs by following @recnetNY on Twitter!

Albany RSS job feeds