Community & Events Manager
Company: House of Sport
Location: Latham
Posted on: March 19, 2023
Job Description:
DescriptionHouse of Sport by Dick’s Sporting Goods is more than
just a store, it’s a destination, an experience, a place where
athletes can experiment and play. A house devoted to sport where
our community can gather and be inspired. We are fundamentally
changing retail by elevating these experiences, delivering first in
class service, obsessing over our athletes, inspiring our
teammates, and challenging retail norms. The
Community & Events Manager is a high-energy multi-tasker with
dynamic leadership ability who builds and nurtures partnerships and
oversees forging community relationships with the aim of increasing
inclusiveness as well as the DICK’S Sporting Goods presence in the
community. This role is responsible for event planning, execution
and evaluation of programs and marketing strategies in support of
brand awareness, participation and revenue goals. This role will
deeply connect with athlete sport engagement, utilizing in store
facilities for distinctive experiences. Uniquely branding DICK’S
Sporting Goods as the #1 authentic sports, Omni-channel retailer
that serves and inspires athletes and outdoor enthusiasts to
achieve their personal best through the relentless improvement of
everything we do. This position is part of the Community
Integration Team that supports our overall community goals in
conjunction with DICK’S Sporting Goods overall corporate goals and
brand plan. Community & Events Manager Duties:
COMMUNITY INVOLVMENT
- Seek, develop, and build relationships with community partners,
leagues, schools, businesses and organizations encouraging them to
choose DICK’S as their destination devoted to sport.
- Develop and execute organic outreach strategy, including email
outreach and targeted community canvassing.
- Event planning, event space capabilities; provide information
on event space configurations and capacities, and recommend the
most effective set up for the event type and size based on event
space availability.
- Establish and maintain relationships with event customers,
gaining insight into specific needs and event requirements to drive
repeatable events and relationships.
- Build relationships and partnerships with prospective and
current vendors used for various events.
- Identify and execute off site marketing opportunities with
tournaments, semi-pro teams, schools and any sports related
community events. Leverage Outreach assets to communicate in store
events, drive participation and traffic. Identify future events to
host and reach out to potential partners. Research community
players that bring the most legitimacy and the biggest crowd in
location.
GREAT PLACE TO WORK
Hires and builds effective hourly
community teams by ensuring a diverse mix of backgrounds,
skillsets, perspectives, and experiences are adequately
represented; recruits and hires the best with key emphasis on
experts in key categories; creates a feeling of belongness and
strong team morale; establishes common objectives and a shared
mindset to ensure alignment and cohesion Directly involved in
hiring and interviewing (e.g., completing the last interview),
partners with Community Integration Director to make the final
decision on candidates; stays connected to the current talent gaps
and hires appropriately to ensure coverage Builds a people-first
culture by consistently connecting with every teammate and building
trust; actively listens and dedicates time to their development and
career interests, staying invested in their well-being, and seeking
to understand any roadblocks (personally and professionally)
Coaches and develops oneself and others by infusing learning into
day-to-day leading; places an equal priority on development and
accountability through motivation, hands-on coaching, regular
exposure, and stretch assignments; builds development plans in
partnership with teammates when necessary Communicates regularly
and transparently with teammates at all levels, understanding that
honesty and clear communication channels are enablers of overall
team success
Works with marketing manager to
update social calendar for events and updates Anyroad Partners with
CRM on client/partner relationship upkeep, trackers, contracts and
invoices
GREAT PLACE TO SHOP
- In partnership with the Director/Leadership Team, will drive
conversations and hold working sessions to develop a plan of attack
for the week ahead; during leadership meetings, the leadership team
is the nucleus to ensuring a results-driven direction has been set
with clear goals and information is cascaded / flows in and out of
the store in order for everyone to feel equipped with the knowledge
to do their job appropriately Increase revenue, traffic counts,
customer conversion through strategic programming, which includes:
in-store events utilizing batting cages, golf bays, outdoor field
and rock wall, couponing/shop nights and promoting the additional
services within House of Sport: glove steaming, racket stringing,
skate sharpening, etc. Responsible for meeting budgets in the areas
of sales, expense, all Profit & Loss (P&L) categories, metrics
and overall store contribution. Plans teammate schedules in advance
by assessing events or initiatives coming down the pipeline and
planning hours / coverage accordingly by using the workforce
management tool on a regular basis Communicate new and regional
product opportunities to our buyers and merchandising organization.
Focuses on the strong connection between athlete satisfaction and
teammate engagement; leverages insights to drive a culture that
equally prioritizes the employee experience and hassle-free
shopping Adhere to established policies and procedures related to
safety, loss prevention and standard operating procedures, as well
as to laws and guidelines of external governing entities
GREAT PLACE TO INVEST
- Directly responsible for managing all planning related to
in-store and Field events including: cost planning, ROI analysis,
staffing coverage, internal and external communication, event
day-of execution (setup to tear down) and ensuring all appropriate
event waiver needs are in 100% compliance.
- Evaluate qualitatively and quantitatively each event/program
and proactively suggest enhanced measures of success.
- Proactively plan, prepare and provide comprehensive support and
communication that detail all specifics related to the in-store
events and programs as directed.
- Partner with the Community Marking Manager to identify and
execute local Sports Matter grant recipients
- Manage all athlete feedback on through our event registration
platform.
- Partner with community Integration director to evaluate
marketing and community programming event planning, expected
participation, revenues and costs.
Oversee complex budget development,
management and reconciliation while identifying opportunities for
efficiencies and cost savings on all events.
BRAND & OPS EXCELLENCE
- Build brand awareness and loyalty in
the community through deep, strategic relationships. Demands high
standards and holds self and others accountable by establishing
clear responsibilities and processes for monitoring work and
measuring results; unafraid to give difficult feedback and is
willing to take action and address low performance
- Assist stores/corporate with key product and competitive
information for important sales and promotional events.
- Deliver a level of excellence and professionalism on all
events, programs or projects as assigned.
Manages and monitors reservations
scheduling tool. Maintains cleanliness/maintenance & equipment
needs for store events.
All other assigned tasks
QualificationsThe experience we’re looking for:
- Bachelor’s degree in Business, Management, Communications,
Marketing or related area
- 3-5 years of Regional or Company Merchandiser or Marketing
experience, in a retail environment prefered
- Proven business leader mindset, routed in customer service
- Excellent communication, project management, operations, and
organizational skills
- A proven track record of leading a customer-first team
- Strong relationship building experience
- A passion for relentless improvement, embracing and driving
positive change
- Ability to work a flexible schedule as needed (including
nights, weekends and travel throughout the territory DICK’S
Sporting Goods is an Equal Opportunity Employer Committed to
Inclusion and Diversity.
Keywords: House of Sport, Albany , Community & Events Manager, Executive , Latham, New York
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