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Vice President of Product Strategy

Company: G&G Industrial Lighting
Location: Clifton Park
Posted on: March 20, 2023

Job Description:

Vice President of Product & Market Strategy
The Role
The Vice President of Product & Market Strategy will join G&G's executive leadership team as the ultimate lead of the product and marketing function. A large part of the VP role is centered around vision and strategy. As such, the VP is tasked with deciding which direction G&G takes its products and markets and developing key long-term strategies for driving growth. This includes analyzing and assessing the right markets to target, the right products to bring to market, new product features and what G&G can do to innovate and disrupt their target markets. The VP is also responsible for developing and executing the marketing plan and ensuring alignment with overall product and marketing strategies.
The Company
Recognized in 2022 as the fastest growing manufacturer in New York State and the most innovative company in New York's Capital Region, G&G Industrial Lighting is a manufacturer of cutting-edge industrial LED lighting products based in Clifton Park, NY. Through relentless innovation and by doing business in alignment with our core values, G&G has grown to become a leading supplier of niche industrial lighting and lighting controls. Everything at G&G revolves around our three P's: It's our PURPOSE to solve challenging industrial LED lighting problems, our PASSION to exceed the expectations of our customers, reps and employees, but most importantly, it's our PEOPLE that make it all possible. Understanding that our PURPOSE drives growth, we are incredibly excited to be hiring our first Vice President of Product & Market Strategy!
Core Values: Positive Attitude, Does the Right Thing, Always Learning, Gets It Done, Detail Oriented
Key Accountabilities Product & Market Strategy (Long-Term), Market Development, Leadership & Team G&G, Marketing Strategy & Execution, Product Management

  • Create long-run market and product plans in alignment with the company vision
  • Create and own the product roadmap
  • Direct company R&D strategy and efforts
  • Create and utilize a framework to identify and evaluate new markets and products
  • Develop thorough business cases that measure the potential of new markets, opportunities and risks
  • Strong contributing leader on the executive leadership team
  • Collaborate with executive leadership to drive the organization's long-term missions and goals; identify ways to support this mission through product and marketing strategy and execution
  • Collaborate with sales to create marketing strategy and tactics aligned with the market and product roadmaps
  • Recruit, retain, develop, support and lead the marketing strategy/execution and product management teams
    Minimum Requirements
    • Bachelor's Degree in Business Administration or a related field required; Master of Business Administration desirable
    • Minimum of 10+ years of product, market, marketing and strategy leadership experience with exposure to assessing, developing and launching new market and products
    • Proven change agent and a strong strategic thinker
    • Experience in obtaining the voice of the customer and interpreting customer needs and market trends
    • Resourceful and able to find creative solutions, thinking beyond current systems and approaches
    • Proven track record of clear communications with senior leadership and across cross-functional teams
    • Data-driven methodology for decision making using KPIs and metrics
    • Ability to effectively lead and motivate teams across a variety of functional roles
    • Desire to be a part of a hardworking, collaborative, fun and values-driven team

Keywords: G&G Industrial Lighting, Albany , Vice President of Product Strategy, Executive , Clifton Park, New York

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