Director, Web Strategy & Development

Company: Confluent
Location: Albany
Posted on: November 26, 2022

Job Description:

Confluent is pioneering a fundamentally new category of data infrastructure focused on data in motion. Have you ever found a new favorite series on Netflix, picked up groceries curbside at Walmart, or paid for something using Square? Thats the power of data in motion in actiongiving organizations instant access to the massive amounts of data that is constantly flowing throughout their business. At Confluent, were building the foundational platform for this new paradigm of data infrastructure. Our cloud-native offering is designed to be the intelligent connective tissue enabling real-time data, from multiple sources, to constantly stream across the organization. With Confluent, organizations can create a central nervous system to innovate and win in a digital-first world.Were looking for self-motivated team members who crave a challenge and feel energized to roll up their sleeves and help realize Confluents enormous potential. Chart your own path and take healthy risks as we solve big problems together. We value having diverse teams and want you to grow as we growwhether youre just starting out in your career or managing a large team, youll be amazed at the magnitude of your impact.About The Role:We are looking for a highly motivated, accomplished web marketing leader to join Confluents marketing team. This role will own the global web strategy and craft the websites experiences that guide users throughout their journey. This highly cross-functional role will collaborate with the brand, growth marketing, product marketing, content marketing, and engineering teams to deliver comprehensive and integrated website strategies that increase awareness, drive customer acquisition, and improve product adoption. This is a leadership role that will lead, mentor and organize a team of Web Growth Managers, Web Analyst, and Web Developers who are currently building the future of this web experience.What You Will Do:

• Creation of a comprehensive web strategy that ties our various digital web properties together, leveraging testing, personalization, and other tactics to create an immersive experience for our users
• Map and optimize online user journeys across all of our digital channels
• Mentor, develop and guide a team of Web Growth Marketers, Web Analyst and Web Developers
• Use data, research, competitive insights, to identify and drive implementation of key content & web platform initiatives
• Collaborate closely with key partners - Growth Marketing, Product Marketing, Content Marketing, Interactive and Brand teams - to ensure the web experience reflects the business strategy, narrative, and revenue objectives.
• Implement foundational workflows and processes to create visibility for the team and leadership to ensure executional excellence.
• Evaluate new web technologies that could help improve operations within the organization
• Develop and refine CRO, A/B Tests, and optimize user flow experiences to drive growth
• Drive a variety of high-impact web projects leveraging cross-vertical teams of dedicated internal resources: designers, developers, engineers, content writers, marketers
• Brief and manage external agencies and contractors on design and production projects
• Establish a monthly and quarterly reporting to communicate website project progress, web and organic performance
• Support our EMEA and APAC teams in expanding our web footprint across our tier 1 countriesWhat You Will Bring:
  • 10+ years of web marketing experience
  • 5+ years of direct experience managing and developing a team of marketers and developers
  • Web product go-to-market and launch experience, ideally in the high-growth industry
  • Excellent communication, project management, and interpersonal skills
  • Ability to analyze data and translate web findings clearly for both technical and non-technical audiences
  • Detailed-oriented while maintaining the ability to see the overall picture and challenge the traditional path.
  • Strong web project management skills
  • Data-driven with strong quantitative and analytical skills.
  • Strong problem-solving with a track record of a test & learn mindset.
  • Excellent team player who values other views and can earn stakeholder confidence quickly and exert influence.
  • Strong executive communication and ability to effectively share program strategies, results, and insights with a large audience.#LI-CM2Come As You AreAt Confluent, equality is a core tenet of our culture. We are committed to building an inclusive global team that represents a variety of backgrounds, perspectives, beliefs, and experiences. The more diverse we are, the richer our community and the broader our impact. Employment decisions are made on the basis of job-related criteria without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, veteran status, or any other classification protected by applicable law.Confluent requires all employees (in office and remote) in the U.S. to be vaccinated for COVID-19. Consistent with federal, state, and local requirements, Confluent will consider requests for reasonable accommodation based on medical conditions/contraindications or sincerely-held religious beliefs where it is able to do so without undue hardship to the company.Click here to review our Candidate Privacy Notice (https://www.confluent.io/candidate-privacy/) , which describes how and when Confluent, Inc., and its group companies, collects, uses, and shares certain personal information of job applicants and prospective employees.#LI-Remote

Keywords: Confluent, Albany , Director, Web Strategy & Development, IT / Software / Systems , Albany, New York