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Event Producer - Maryland / DC

Company: dentsu international
Location: Maryland
Posted on: January 15, 2022

Job Description:

Company Description

MKTG is a global lifestyle marketing agency that humanizes brands and connects them to people through their shared passions and lifestyles via sport and entertainment marketing, live experiences, digital and social media, retail marketing, enterprise/b2b engagement and sponsorship marketing. MKTG's mission is to engineer value by creating deeper human connections, and top clients include IBM, Diageo, Nike, FedEx, P&G and AT&T.

We are champions for meaningful progress and we strive to be a force for good-for our people, for our clients, for the industry and for our society. We keep our people at the center, creating space for growth, understanding and learning so they can thrive. We embed diversity, in our mindset, in our solutions and in our teams to empower an inclusive, equitable and culturally fluent environment. Building this culture within our teams makes us better collaborators with each other and with our clients, driving better outcomes for all. MKTG is an agency of dentsu.

Job Description

MKTG Event Producers plan and activate brand events and oversee the quality and execution of consumer experiences. Specific responsibilities include: event sourcing, investment evaluation, sponsorship negotiation, budget creation management, event staffing, vendor communications, timeline management, asset logistics, and on-site execution. Events range in size, scale, and timing, and Event Producers will organize and coordinate multiple sized events simultaneously. We are looking for cultural, community, and local awareness, with the ability to connect brands with the right events while maximizing consumer satisfaction and brand relevance. This role reports directly to the MKTG Regional Director and will be based out of Maryland / DC / Delaware area.

You Will
Oversee event planning and activation within designated marketing region, ensuring all activation deliverables are met
Source event opportunities that align with brand goals
Activate events according to brand guidelines and ensure execution is consistent with brand standards
Coordinate staffing and logistics for all non-premise brand experiences (event staffing, asset transportation, product delivery)
Lead on-site production and provide experienced on-site PM to lead (asset facilitation, consumer sampling, hospitality, content capture)
Be the contact for clarification, decisions concerning development items, trouble shooting, and issue escalation
Manage local storage and inventory of event assets, POS and general event supplies
Work with all vendors, including insurance carriers
Procure permits, civic documents, and all other permits / paperwork required for events
Responsible for post event recaps, feedback, goal event data recaps and insights on all events
Partner with event organizers and negotiate event sponsorships that maximize brand impact and value
Oversee client and partner communication, challenges, and solutions
Manage pre / during / post event communications, ensuring any issues or changes that might affect events are escalated or approved through proper channels and documented
Manage event budget creation, implementation, expense tracking and management, and reporting
Help manage the PO system and project budget tracking
Provide budgetary input to the Regional Director on event cost expenditures per event
Oversee team of regional Associate Producers
Hire and manage a local team of part-time event staff (production assistants, brand ambassadors, specialists)
Ensure activation is planned for and performed in compliance with state event regulations, local sampling laws, company policies, and client marketing codes
Evaluate local market sponsorship opportunities and local event alignments against brand goals
Meet with Regional Director and Associate Producers to ensure and enforce activation scopes are achieved
Ensure that part-time event staff are understanding of activation goals and local compliance

You Have

5+ years of experience producing experiential / event production projects within a marketing or communications environment
Experience tying our strategy and sponsorship to experiential events.
Experience in at least one additional specialized area such as: stage production, lighting technology and design, transportation, set fabrication or d--cor styling
Organizational and coordinating abilities
Managed numerous events and timelines simultaneously
Anticipated obstacles and created solutions
Have thrived in a fast-paced dynamic work environment (this is not a 9 to 5 job)
College graduate (BA or BS) or equivalent work experience
Daily Use/Knowledge of: Microsoft Word/Excel/PowerPoint, Keynote
General understanding of Sketchup or AutoCAD
Flexible to accommodate work travel statewide and are already familiar with the market in which you're applying

Additional Information

Employees from diverse or underrepresented backgrounds encouraged to apply.

Dentsu (the "Company") is committed to a policy of Equal Employment Opportunity and will not discriminate against an applicant or employee of the Company, on the basis of age, sex, sexual orientation, race, color, creed, religion, ethnicity, national origin, alienage or citizenship, disability, marital status, veteran or military status, genetic information, or any other legally-recognized protected basis under federal, state or local laws, regulations or ordinances. Applicants with disabilities may be entitled to reasonable accommodation under the terms of the Americans with Disabilities Act and/or certain state or local laws. A reasonable accommodation is a change in the way things are normally done that will ensure an equal employment opportunity without imposing an undue hardship on the Company. Please contact if you need assistance completing any forms or to otherwise participate in the application process or to request or discuss an accommodation in connection with a job at the Company to which you are applying.

Keywords: dentsu international, Albany , Event Producer - Maryland / DC, Other , Maryland, New York

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