Communications Specialist - Social Media

Company: Albany Medical Center
Location: Albany
Posted on: April 6, 2026

Job Description:

Department/Unit: Marketing Work Shift: Day (United States of America) Salary Range: $55,895.80 - $83,843.71 Reporting to the AVP for Communications and Marketing, the Communications Specialist manages multiple social media account across various platforms and supports the Albany Med Health System’s marketing campaigns and various other marketing projects. The role positions the System as a regional and industry thought leader by highlighting our patient experience, quality, and clinical excellence. Mission, Core Values and Service Excellence Demonstrates excellence in daily work. Actively participates in performance and quality improvement activities and works toward enhancing customer/patient satisfaction. Exhibits positive service excellence skills to patients, visitors and coworkers by greeting others in a friendly manner, keeping customers/patients/colleagues informed about progress, delays and changes. Demonstrates effective teamwork by interacting in a positive manner with colleagues and creating a collaborative work environment. Initiates open communication, conveys positive intent, offers assistance. Contributes to a safe and secure environment for patients, visitors, colleagues by following established procedures and protocols, which address the needs of a diverse patient population and workforce. Demonstrates stewardship by thoughtful and responsible use of resources including maintaining a clean and hospitable environment, starting work on time, displaying a consciousness regarding costs, supplies and department finances. Demonstrates respect for individual differences of each person by acknowledging the essence of each person, appreciating and responding to unique, spiritual, personal and cultural backgrounds of patients, families and colleagues. Social Media Strategy & Channel Management Manages Albany Med Health System’s social media presence across multiple platforms, ensuring consistent messaging, brand voice, and audience engagement. Develops and maintains a social media content calendar aligned with organizational priorities, campaigns, and key initiatives. Creates, schedules, and publishes content across social media channels to increase visibility, engagement, and brand awareness. Identifies emerging social media trends, tools, and platform updates to help keep the System’s digital presence relevant and effective. Monitors social media channels for comments, messages, and emerging issues; engages with audiences as appropriate and escalates sensitive clinical, or reputational concerns to department leadership. Identifies emerging trends, tools, and platform updates to enhance the System’s digital presence. Digital Content Creation Produces engaging digital content including written posts, photos, short-form video, and other multimedia assets for social media and digital platforms. Collaborates with staff to identify and share compelling stories that highlight the System’s innovation, expertise, and patient care. Coordinates and assists with photography and videography for marketing initiatives, campaigns, and institutional storytelling. Works closely with graphics team to develop creative assets that support digital campaigns. Marketing Campaign Support Supports the planning and execution of integrated marketing campaigns across social media and digital channels. Collaborates with the Communications & Marketing team to develop digital content that supports service line promotion, institutional initiatives, and organizational priorities. Coordinates the work of photographers, videographers and select other vendors. Helps with photography and videography for select initiatives. Analytics, Reporting & Optimization Tracks and analyzes social media performance metrics including reach, engagement, and audience growth. Prepares reports and presentation summarizing campaign performance and digital engagement trends. Uses analytics and audience insights to recommend improvements to content strategy and campaign effectiveness. Brand & Thought Leadership Promotion Supports efforts to position Albany Med Health System as a regional and industry thought leader through strategic digital storytelling. Qualifications Bachelors Degree 1-3 years of relevant experience Thank you for your interest in Albany Med Health System!? Albany Med Health System is an equal opportunity employer. This role may require access to information considered sensitive to Albany Med Health System, its patients, affiliates, and partners, including but not limited to HIPAA Protected Health Information and other information regulated by Federal and New York State statutes. Workforce members are expected to ensure that: Access to information is based on a “need to know” and is the minimum necessary to properly perform assigned duties. Use or disclosure shall not exceed the minimum amount of information needed to accomplish an intended purpose. Reasonable efforts, consistent with Albany Med Health System policies and standards, shall be made to ensure that information is adequately protected from unauthorized access and modification.

Keywords: Albany Medical Center, Albany , Communications Specialist - Social Media, PR / Public Relations , Albany, New York